Digital Marketing Strategy and Implementation | Targetorate Consulting

Digital Marketing The Media Of Today & Tomorrow

Our advanced Digital Strategy helps in enhancing your company’s strengths by synchronizing business functions and technology. Our muli-funtional team works with the business teams to define a detailed digital strategy together. We are an extension of your business because we work with you to successfully execute the strategy.

We help businesses in reaching out to a wide-range of audience. Our team helps businesses convert the traffic into online leads through multiple channels such as SEO, SEM, SMM, SMO, Content Strategy, Development and Optimization. Our digital plan targets the right audience, creates Online brand promotions and marketing messages, and helps build customer experience. We manage this by continually reviewing the objectives and Key Performance Indicators (KPI’s).

Digital Marketing Strategy and Implementation

Digital Marketing Branding

  • Branding
  • SEM
  • SEO
  • SMM
  • Blogging
  • Emails
  • Affiliate
  • Public and Analysts Relations

Digital Strategy

  • Next Generation Portals
  • Mobility
  • Social
  • Analytics
  • Alliances
  • E2E Digital Partner
  • Integrated Delivery
  • Others*

Search Engine Optimization (SEO)

To get your website on the first page of the search results, we will attract a significant portion of the online market organically. We will identify the key search terms people use to look for your products/services online and then work on those phrases into the right places in your content and site structure. In this organic(unpaid) process of improving the visibility of your website on search engine pages can be of two types on-page and off-page optimization where on-page is the optimization which is performed on the website content, images etc. whereas off-page is the optimization performed primarily on other sites such as social profiles and online directories or other relevant sites that link and drive traffic to your site. This practice of SEO will not only improve your site’s visibility but also enhances your user engagement and usability. This is enable you to have an edge over your competitors.

Search Engine Marketing (SEM)

We will help in defining insights on your audience, mix them with our expert analytics to strategize the perfect plan for you. We draw out detailed marketing strategies, keeping your business objectives in mind to ensure your SEM campaign benefits your business. Our SEM strategies are directed towards creating and promoting your company and enhance the reach and presence of your business. Our SEO expert marketers with the new wave solutions and incredible insights offer you the best online marketing strategies to let your brand stay ahead of competitors. By understanding the keywords your potential customers are searching for, coupled for consistency of the searches, we can hysterically increase your company's online presence. We will constantly keep measuring all the analytics to successfully run the campaign.

Social Media Marketing (SMM)

We understand the Social Media and follow the developments in a fast-changing world. As your true partner for social media marketing, we focus on getting the right people to your brand’s colony and generate visitors to your brand through all the social media platforms preferably the one’s which you will have a greater target audience. Firstly, we spend time in getting to know your business model, your target audience, your competitors and what you hope to achieve. Then, while focusing on your goals, we will come up with a strong plan and strategy to market your business using social media. We will make sure that your plan is executed effectively and meticulously. Our unique social media content, social media marketing analytics and engaging social media campaign ideas will create a brand recall and helps your brand stand out from the rest as an interactive one. Our job as a partner is not just done here but we also analyze and monitor the campaign to determine how well the social media program is working which will allow us to change or update the program as determined and you can continue moving forward to success.

Content Strategy, Development & Optimization

We perform the website content optimization process to ensure your website is search engine friendly and full optimized to obtain search engine relevancy to appear on the first page of the popular search engines as per your business needs. Our process includes keyword or key phrase discovery on a per page basis, content and page structure implementation, keyword or key phrase density implementation, internal linking Our copywriting services include inculcate the right keywords into the head section and content for your website’s pages. Additionally, our content writers help you write appropriate content like blogs that can be submitted to external sources. While there are many characteristics of your website content that are in the algorithmic calculations, there are a few that consistently hold relatively high priority which could be giving Heading Tags, Unique Special Text, Inline Text Links, Keyword Density. These will consistently help in adding weight to the page on which the link is located and to give weight to the target page.