Online Reputation Management|Business Reputation| Targetorate Consulting


Are you looking to improve your online reputation by making use of the social platform to promote your brand

Online Reputation is the image of a company that remains in the mind of customers; creation of same need lot of efforts and losing needs none. It needs reputationmanagementto influence public interpretation and maintain the online presence for sharing what does the brand stand for.

Tips to improve the online reputation using social platform

It includes bringing awareness about the company and its products or services, establishing the demand by promoting company using various marketing and advertising strategies to create the online image. This brand building gives voice to the company which is useful for reaching out the customers and staying in competition.

Social platforms like LinkedIn, Facebook have immenseability to network with friends, relatives, businesses, customers and mainly be in focus.These platforms allow us to sell, promote, advertise online and remain accessible to all.

The image you have built wins trust of customers, employees, agents, working partners but precautionary measures to maintain the trust are must. Being Trustworthy and remaining trustworthy are quite different. Eg. Latest trend is attaching a purpose to the brand like sharing profits from sales online with a cause. Eg. P&G supports education.Obviously it increases the brand value.

The companies and products that win hearts and conquer the markets are usually able to find their way to be in news and people who see them get inspired to share them. This adds to the online reputation and strengthens the brand’s position. Eg. OnePlus Smartphone Is Rated For 100% Customer Satisfaction In India, Even Higher Apple's Smartphones.

Keep a close watch on what is being shared about your company, its brand, its quality etc. whether positive or negative. If positive is that relevant and should remain attached to brand, is it creating value and if it is negative what can be done to improve as well as minimize the adverse effect of same on the brand.

Your business is evolving around the internal and external customers. Internal customers being the ones who deliver the satisfactory service to the external ones and are impacted with the online reputation of the company Eg. Employee Recognition for contribution and growth of business can boost the employee self-esteem and helps in employee retention. External customers, suppliers, dealers, agents all are part of your business success hence mention them and their positive influence in your blogs, posts etc obviously not sounding like their advertisement. The companies they belong to or if an individual still you should seek permission to disclose the names and content attached to it.

The sites like google,mouthshut, amazon, flipkart, reevo, compare india,viewpoints, Eopinions provide customer reviews about the services and products which encourages prospects to check the rating of the supplier and order with peace of mind.

The public opinion matters a lot as Internet is providing opportunities to share the views, reviews and post comments about the quality of products and services.We can make a positive use of public opinion to gain publicity, promote your brand and establish it firmly.

Along with the immense possibility of receiving good reviews there is a threat to negative publicity that can destroy the image of your company leading to benefit of your competitors.

Tools and Tips to improve online presence
  • Avoiding negative publicity is not easy but a regular check on the reviews can help you in handling the complaints, upsets, unmatched expectations saving you from the larger impact of losing the customer interest.
  • Your outlook about the negative review should be practicalnot emotional considering it as an opportunity to improve and further satisfy the customer.
  • Never fight for the sake of proving instead strive for improving. Respond on priority and remain positive to indulge into the situation at required level.
  • You may choose to handle few things offline if the conversations are too firey or too frequent to unnecessary attract attention.

Positive review increase sales and negative review declines the sales, employee morale, customers faith gaining same position is a challengein this severely competitive world of business.